Clyde Street

Learning, Teaching, Performing

Engaging Attention

2 Comments

I flew to Melbourne on Friday to attend the Australian Sports Technologies Network Conference.

On my way down to Melbourne the Qantas safety video used Australian Test Cricketers to share safety messages.

On the return trip the messages were presented by Australian Olympians and Paralympians.

I thought the videos were very effective and they prompted me to think about the use of trigger videos to engage attention and offer learning opportunities. I do think short video segments are excellent ways to engage an audience.

Air New Zealand have provided a great example of how this can be done. Their recent safety video (5 million views on YouTube) is structured around Hobbit characters.


Perhaps I have enjoyed these films because I do attend to each safety demonstration on every flight I take. But I do think there are some very interesting pedagogical issues at play here.

What if a passenger’s responsibility for each flight is flipped and that each of us views a safety briefing before we get to the airport? Given the cast of the Air New Zealand flight there could be subtle changes in the storyboard of characters to give almost infinite variations in safety briefings.

Even better … what if passengers created their own safety briefing to come prepared to fly and owned the responsibility for a narrative of safety.

Author: Keith Lyons

Clyde Street has been my WordPress blog since June 2008. I write about learning, teaching and performing.

2 thoughts on “Engaging Attention

  1. At the risk of this becoming a centre for ‘different’ flight safety videos; here is the offering from Thomson. Although I first heard/saw it in 2009 it still sticks in my memory…

  2. Gordon

    Thank you. It is an excellent share … and under 4 minutes.

    I am hopeful that the SOOC will prompt reciprocal altruism.

    Best wishes

    Keith

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s